Focus B2b
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What are some B2B marketing ideas besides telemarketing?
My company has done all of their past sales campaigns by telemarketing (and one complete failure with mailing postcards). I am now tasked with our next sales drive, and since I know telemarketing is no longer a good sales practice I don't know how to proceed...and sell a more modern idea to a CEO that still believes in telemarketing...
We are a B2B discount association with paid dues, focusing on small businesses.
Yes, postcard and general mail marketing is difficult to justify. 10% return mail/call rates are normal, and 10-15% of those close on average. (that relates to 1 sale for every 200 mailings! ouch!)
-I think pounding the street is a very viable method to work B2B marketing. Closing ratios are higher.
-Industry magazines and newspaper advertising is a direct and effective way to advertise as well.
-Trade shows are another great use, and affordable means to market to other small businesses
Happy Socializing!
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